Logos are always planned around how
they will look in print, such as letterheads, signage, ads, etc., but the real
twist comes to when that very logo has to be put on employees' t-shirts, caps
or even promotional giveaways.
This is when companies and their
brand managers really begin to worry with regard to the inconsistency that will
creep up into their marketing efforts - if the logo comes out looking nothing
like its original artwork. After all, it's that very consistency across mediums
that makes the logo, and thereby brand recognizable to the general public.
While this does happen to be a
sticky situation, it does not necessarily have to make you totally give up on
the idea of getting your logo embroidery digitizing services. There is always a
way out, and most experienced service providers will be happy to discuss and
assist you with the same.
Here are a few common logo hiccups
every embroidery digitizing services provider comes across at least once during
their operation and a few simple solutions for the same:
If your logo has very small
lettering as part of the design, you might have to reconsider the size of the
artwork. At times, increasing the size of the logo itself provides ample
breathing space for each alphabet to be formed neatly and your message to read
out loud and clear.
However, if that doesn't help your
situation, or you do not wish to tamper with the size, or even if you have too
much text that can possibly be recreated in stitches, you might need to
consider screen-printing. This would mean printing out the finer/cluttered part
of the design and then sewing on the rest of the artwork. Although, one should
keep in mind that the printed portion can wear out sooner than the embroidery
digitizer piece; an aspect you should discuss with your embroidery digitizing partner.
Also, if you were thinking about
putting in your company's phone numbers or email address, we'd suggest leaving
it out completely.
While gradient effects can be
recreated in an embroidered piece, however, they do require ample space to sew
out. Most gradients will require large fill areas, as the colors need to blend
in for a smooth transition effect. However, if your gradient goes from say a
turquoise to a purple, that basically has no natural color blend, a change in
design will have to be worked out.
While three or more shadows or
borders look really cool in print, fact is, they end up causing great havoc
when digitizing. Especially when working with letters that are minimum size,
the borders do not work at all. At such a time, the logo design will need to be
simplified for elements that are too thin to sew as well as to fix distorted
letters.
Letting your artist/team know during
the design stage that your logo will be used for embroidery will ensure that
your embroidery digitizing experience goes smoothly in the future.
At Powers titch.com, we offer embroidery
digitizer to cover and offer feasible solutions for all of the above scenarios.
With over 8 years of professional expertise, you can count on us for impeccably
digitized artwork at the most competitive rates, delivered on time, each time.
For more info about Embroidery digitizer and embroidery digitizing services so please visit my website.
